Gold Rush Magnetic Thinking Putty

Featured In: People Magazine Holiday Gift Guide 2009


What is Thinking Putty? Where did it come from?

Thinking Putty and many other silicone rubber products were developed during World War II as American industries searched for rubber substitutes that could be used in place of natural rubber tires, gaskets, and seals. During World War II, America's supplies of natural rubber was scarce. The Japanese had occupied many areas in the South Pacific where rubber trees are found.

In 1936, at the Mellon Institute of Industrial Research, Dr. Earl Warrick began experimenting with "organosilicon" chemistry - combining silicon (think: sand, glass, computer chips) with carbon (think: you and me, charcoal, and fossil fuels).

In 1943, he left the institute to join the newly formed Dow Corning Corporation. His research was refocused to help the war effort by developing a synthetic rubber substitute. Although he failed to produce a suitable rubber before the end of the war, one result of his experiments was a Silicone Bouncing Putty (the primary ingredient in Thinking Putty).

Although it had no industrial use, he kept some around - it made a nifty toy!

Is Thinking Putty like Gak?, Floam?, Noise Putty?, Slime?, Mars Mud?, or Goo??

Absolutely not! Thinking Putty is in a class of its own - with its own unique physical properties. Thinking Putty is more similar to Silly Putty? than other "putty" products. Thinking Putty does not leave a sticky residue on your hands. You won't feel like you need to "wash up" after playing with it. Thinking Putty stretches like rubber, bounces like a ball, tears like paper, and can shatter like ceramic. Thinking Putty can also shift color. Unlike all other products, Thinking Putty comes in adult-sized handfuls and a rainbow of really awesome colors.

Is Thinking Putty non-toxic?

Thinking Putty is inert, non-toxic, and safe. Thinking Putty contains no latex or wheat compounds. It is safe for use by people with sensitivity to wheat or latex and will not promote the development of latex allergies. They even use Nitrile latex-free gloves during manufacture. Thinking Putty is a Made in the USA product. It is manufactured entirely in the USA from top shelf materials sourced from industry leading vendors. They take product purity and regulatory compliance very seriously. They are certified compliant with EU standards EN 71 Parts 1, 2 & 3 which cover tests for toy safety. Additional information is happily provided upon request. Although Thinking Putty is completely inert, non-toxic, and safe, it may present a choking hazard to children if placed in the mouth or if a child attempts to swallow the product, so please exercise extra caution around small children, especially children under three years of age.

Does Thinking Putty dry out?

No way! Thinking Putty is silicone based, not clay or earth based like other modeling compounds. Thinking Putty will never dry out or crumble. The only reason to keep it in a closed container is to offer protection from dirt, dust, and hair that may otherwise accumulate.

Should I take my Thinking Putty to the office?

Absolutely! Bring your Thinking Putty to work with you and leave it on your desk. You'll find yourself tearing off a handful and using it to relieve stress when you deal with difficult personnel or vendors. If yours is a creative job Thinking Putty will give your hands something to do while your brain ponders infinite innovative possibilities.

Can I bring Thinking Putty through airport security or onto an airplane?

Yes. Thinking Putty may appear superficially like the plastic explosives you see on TV but the similarities end there. Thinking Putty will not appear as an explosive to either color X-ray or sniffer machines. It is neither a liquid nor a gel and is not subject to the criteria governing those objects. That said, security screeners have absolute personal discretion in exercising their jobs. They can confiscate anything they like regardless of the posted rules.

Note About Clean Up
Like its cousin Silly Putty, Thinking Putty does stick to fabric, hair, and carpet, so keep an eye on where your little guy puts it! For a tidier option for your wiggler and fidgeter, check out Mad Mattr, which is part of our Preschool through 2nd Grade Kits. However, if you do find yourself in a predicament and need to remove stray Thinking Putty, try these tips from the manufacturer: There is Thinking Putty stuck in my hair/on my skin/on the fabric of my shirt/pants/sofa/rug/sheets. How can I remove it?

Manufacturer: Crazy Aaron's Puttyworld
Age Recommendation: 8+
Made In: USA
Faith-Based: No
Materials: Non-toxic silicone

Manufactured with the help of exceptional individuals challenged with disabilities.

Awards and Endorsements:
2016 Learning Express Best Product Innovation
2016 Learning Express Best Toy Award in Science
2014 Astra Manufacturer of the Year
2014 Learning Express Best Toy Award in Product Innovation
2014 TIillywig Toy Awards Top Fun seal Award for exceptional design, construction, and play
2013 National Parenting Center Seal of Approval for child-rearing and development

CHOKING HAZARD - Small parts. Not for children under 3 years.



WARNING - This product contains small magnets. Swallowed magnets can cause complications leading to serious infections and death. Seek immediate medical attention if magnets are swallowed or inhaled.

From the Manufacturer:
Gold Rush - Catch the spirit of '49! Inspired by the historical events of California's gold fever, our Gold Rush Magnetic Thinking Putty® is rich and striking. A true gold color, it includes a powerful magnet that will help you draw out some opportune ideas — and perhaps alter the course of your own history as well. This powerful magnetic putty provides hours of entertainment.